our story
An Inter
generational Business
Our business stands as a testament to the transfer of knowledge, and values across generations. Rooted in a rich history, our journey began with an adventurous George B Hacon who pedalled North on his pushbike in 1915 and laid the foundation for what has become a thriving generational business.
The tale of resilience and growth travels through time, with each generation contributing its share of hard work and vision.
While the faces and names may change, the core principles of our business remain unchanged. The family members of today, equipped with contemporary insights and innovations, aspire to carry forward the legacy as successfully as their predecessors.
Meet the Leadership:
Peter (Sos) & Hannah Hacon
Peter (Sos), as a 4th generation beef producer, not only carries the torch of family tradition and agricultural expertise but is also passionate about Granada Beef, its livestock and pastures, and his team. His deep understanding of beef production in the north is complemented by a pursuit of knowledge, always looking at different ways to enhance efficiency and productivity.
Beside him is Hannah, who brings her passion and keen analytical abilities to the forefront. Having studied Agribusiness, Hannah adds a strategic and insightful perspective to the business. Together, Peter and Hannah form a formidable team, steering the ship with a balanced focus on family values, sustainability and the welfare of their herd creating a holistic vision for Granada Beef.
Next Generation Involvement:
Preserving the Family Legacy
Peter and Hannah's three children, Harriet, Lachlan and Angus, all grew up on Granada Station, where a love of cattle, horses and life in the North became part of everyday life. While each has chosen their own path, they remain an important part of the family's story and the values that continue to shape Granada Beef.
After working at Granada and contract mustering across Northern Australia, Lachlan completed a Diploma of Agribusiness at Marcus Oldham College before spending a year travelling in the United States. He has since begun training as a diesel fitter, recognising that strong mechanical skills are invaluable on a large-scale cattle operation and will further strengthen the family business into the future.
Angus has spent the past few years working at Granada before taking the opportunity to go contract mustering in the North. By working on a range of cattle operations, he is continuing to develop his horsemanship, stockmanship and practical knowledge of the industry, with the intention of bringing that experience back to Granada.
Harriet now lives overseas with her young family but remains closely connected to Granada and the family's enduring ties to Northern Australia.
Granada Beef has always believed that experience gained beyond the front gate is just as valuable as experience gained within it. Whether through education, travel or hands-on industry experience, each generation brings fresh perspectives, practical skills and new ideas, ensuring the business continues to evolve while remaining true to the values on which it was built.
